BFGOODRICH / EVENT

To launch BFGoodrich's latest high performance tire, we created AWESOMECROSS: a fully responsive interactive race course designed to test the performance and fun of the COMP-2 tire. 

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EEG data measured driver excitement
Badges earned based on driving skills
Real time animated reactions
Our celeb driver Shaun White
Driver results were laser-engraved into the tires
Individually customized videos of our 23 influencers' driving experiences were shared out on Youtube and other social platforms.
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