2020 CENSUS
The census is a once in a decade opportunity for people to shape the future of their communities. This launch tv spot celebrates the diversity of America and why it’s important for everyone to be counted in the 2020 Census.
In the 2010 Census, African-Americans were undercounted by more than 800,000. So in 2020, we challenged everyone to make a difference by simply completing the census. Because a more accurate count helps inform where billions in funding could go for programs that benefit the community. (Created with Carol H Williams Agency)
In partnership with TV One cable channel, we created Represent: a game show that tests your knowledge about the importance of the 2020 Census. The show was hosted by R&B singer and social influencer Jade Novah, and episodes appeared on social platforms.
The case study.
Credits: ECD: Tom Gilmore CDs: Marco Howell & Izzy Debellis, Jim Thompson Sr. AD: Valeri Schwartz Sr. CW: Paul Boupha AD: Amie Zhong