AdColor 2022
ADCOLOR is an organization that champions diversity and inclusion in creative industries. For the 2022 conference, we developed the theme “Still Rising”, which was all about building on the momentum of progress, while continuing to inspire, support and celebrate diverse talent.
To drive attendee engagement at the conference, we collaborated with Meta to create AR posters which revealed uplifting affirmations. An AR Instagram filter for selfies was also created, available to anyone, anywhere.
Credits: CWs: Caleb Church, Sydney Spence ADs: Sam Salzano, Roxanne Castro Designers: Fabian Grateroles, Kenisha Rullan, Kalissa White AR Artists: Matthew Chen, Frances Smith
